SEO Services

Shopify Marketing Solution

Shopify Marketing Solution

Shopify is one of the top preferred platforms for all entrepreneurs starting their eCommerce journey. Since the outburst of the eCommerce market in India in 2013, with the help of Shopify marketing agency Amazon and Flipkart, became the e-commerce giants processing bulk shipments of products throughout India.

Throughout the last 5 years, while most of the sellers have joined hands with the eCommerce giants, the global market saw a rise of a new platform called Shopify. The company solely targets the small-scale industries and one-man-army entrepreneurs to build a complete running eCommerce website with limited or no knowledge on website building. This raises the scope among individuals who are opening free Shopify accounts and processing huge volumes of orders by paying a small commission to Shopify.

Shopify Marketing Solution

What benefits do I get from Shopify?

Shopify is the one-stop solution for all beginners who wanted to start fresh in the eCommerce business. With a Shopify account, you get an admin dashboard with all the control for;

  1. Products & Collections – Add unlimited products/collections with images, SEO title & description, product description, and other necessary details with just a few clicks.
  2. Admin Dashboard – Dedicated dashboard for checking the daily sales report, number of orders processed, sales channels, traffic, etc., within a dedicated one-page layout.
  3. Sales & Marketing Channels – Get a dedicated view of each sales channel, where the traffic is coming from, the buyer’s path to complete a purchase, and a lot more.
  4. Inventory Management – With just a few clicks you can manage your stocks, contact your suppliers and check the delivery status of all the products that are dispatched from the warehouse.
  5. After Sales Service – Within the Shopify dashboard you can send direct emails to all people added to the cart but not purchased, send automated emails. You can also market/contact customers directly from Whatsapp and complete your after-sales activities to turn them into returning customers.
Shopify Marketing Solution

Shopify Marketing Agency

Why am I not getting enough profit even after setting up my store in Shopify?
Even if Shopify helps a lot when it comes to small-scale businesses, however, they never promise you any profit for just opening an account. Shopify provides a great platform but to compete with the market the seller should need to have robust marketing skills to compete with the large competition.

If you are already running a Shopify store with minimal or no profit at all, then get in touch with a Shopify marketing agency, Shopify Marketing Solution is your ideal marketing package. There are few steps that beginners forget to perform before starting the online store:

  • Product Research – Among millions of products across the globe, you need to research the products that you want to sell (yes, even if you are running the store locally or in your own country).
  • Profit Calculation – Calculating the product cost, packaging and handling charges, delivery cost, and profits before selling the products.
  • Niche Market – Once the products are selected, you need to find a niche market to boost sales with higher conversion rates and a high profit margin.

Getting Too Complicated? Trust Us You Are Not The Only One!

Most of our clients were facing the same challenges before they joined hands with us, A small business owner doesn’t necessarily need to afford a huge team to look for all these aspects and this is where we, a Shopify marketing agency help out. Our Shopify Marketing Solution package consists of all the features required to boost your business up to six figures within a short period.

Social Media Marketing

Social Media Marketing

We are all aware of the vast digital boom that has started at the beginning of 2016 and is still growing at a fast scale in developing countries as well. You should keep in mind the fact that almost all marketing agencies (97%) are using social media with the help of social media marketing company for promotion and advertisement purposes for promotion and advertisement purposes.

You may have an MSME business or a local shop that is struggling to get clients/ customers for their business, Social Media Marketing is just the right thing for you, in 2020. To start, the coronavirus pandemic shook the world to a larger extent and it is reflected mostly in social platforms. Social Media has seen a whopping 15% rise in user traffic due to this incident.

We all know the presence of Facebook in our daily lives, and other social media as well. Businesses belonging to small to medium-scale industries should utilize this opportunity to reach out to their customers online via Social Media Marketing. As a social media marketing company, we have a few services that you can try to start your marketing campaigns:

Social Media Marketing

Brand Awareness

Social Media is a place where people hang out to gather casual information and watch engaging content. To display advertisements in front of these audiences you need to display the benefits of your products or services in a way that blends with the trendy contents. But rather than keeping a direct sales approach, it is advised to start with awareness campaigns, where you should educate people on what benefits your customers are getting from your business.

This is an effective way to start your marketing plans. When I say Nike, the legendary Nike Logo comes to your mind. This is because the company has invested enough time and money to incorporate relevancy with their brand and business in our minds.

With brand awareness campaigns you get:

  • Business Page Reach: This will determine the fact that how many people have has seen your business benefits (spread through social content describing benefits) in their social media feed. You can Boost:
  • The number of page likes on your business page.
  • The number of page followers on your business page.
  • The number of viewers of your content.
  • Grow your business organically with potential leads.

Paid Advertisements

Paid Advertisements are one of the most effective ways to reach out to millions of people within a span of a month. Google and Facebook marketing AI is well advanced in finding your target audience based on your demographics. Here are the few options you get while running paid advertisements:

  1. Facebook Pixel will help you create prosperous click funnels while catering to your audiences from social ads to your eCommerce cart.
  2. Promote your business locally by choosing the desired advertisement radius centering your business location.
  3. Get a behavior analytics report of your target audiences, meaning you can track their activities after viewing your advertisement

Search Engine Optimization And Social Media Marketing Case Study

Search Engine Optimization And Social Media Marketing Case Study

Indiabuyo is an online e-commerce store with 50 products and over 200+ variants listed on its website. It is a Kolkata-based startup company initiated their journey in eCommerce business back in 2019. The company had a niche product lineup that was beneficial and fall under the daily needs of all people living in Kolkata.

Background

Since 2019, the company was struggling to place the benefits of the products to their customers, even with aggressive Facebook and Instagram Advertisements, they were not able to generate enough sales for the company. The focus was mainly on targeting Kolkata audiences belonging to online affinities on Fish, Meat, and Seafood.

The Problem

Indiabuyo has a first-class E-commerce Shopify Website with integrated payment methods and a premium look and feel, yet they were facing these various challenges that we helped

Un-optimized Products and Collections Layouts.
NO organic traffic from Google.
NO regular posting on social media.
NO Target or Retarget Campaign for Returning Customer.

The Solution We Provided

Our team created a list of tasks required by the client and distributed the tasks among the SEO and social media marketing departments. Our core team designed a perfect strategy that predicted to reach the goal within a timeframe of 3 months.

Within the predicted time frame, there was a significant boost in online store conversion noticed. About 1865% boost since the last three months, which was too rapid for the company and the website was booming with over 10k monthly traffic.

There was a significant 569% boost in online sales and the company quickly rolled the profits from the six-figure sales and turning a whopping Rs. 3,31,000 worth of sales for June 2021.

We take pride in our top-notch marketing strategies that can understand the purchase behavior of online customers and can direct them into the right sales funnels. For Indiabuyo, there was a 78% boost in online store sessions, meaning over 10,000 targeted buyers were visiting the website and the products.

Search Engine Optimization And Social Media Marketing Case Study

Within the predicted time frame, there was a significant boost in online store conversion noticed. About 1865% boost since the last three months, which was too rapid for the company and the website was booming with over 10k monthly traffic.

There was a significant 569% boost in online sales and the company quickly rolled the profits from the six-figure sales and turning a whopping Rs. 3,31,000 worth of sales for June 2021.

We take pride in our top-notch marketing strategies that can understand the purchase behavior of online customers and can direct them into the right sales funnels. For Indiabuyo, there was a 78% boost in online store sessions, meaning over 10,000 targeted buyers were visiting the website and the products.

WordPress Development Case Study

WordPress Development Case Study

We have lots of dedicated clients for SEO and SMM. But I am going to discuss my first PPC client in this case study. There was a client called “PicknPay”, who came to me and asked for help to run his E-commerce store. I immediately agreed to work for him as he was the first real client that I have worked for. Therefore, I was very excited to do his job.

Overview

The client had an E-commerce shop, so I was aware of the significance of SEO and SEM activities to achieve the desired ( drive traffic to the original website). So I spend two analyze the market and jot down the ideal marketing strategy for my client. I did some market research. I also ran a competitive analysis from that I did able to understand the content strategy, Engagement style, and mostly the pain point of customers.

Organic

In the beginning, When I took over the project I tried to pursue some organic approach through SEO, and the rest of my focus was distributed, to the designing part. I redesign the header and footer section of the website so that It can generate appeal to it’s traffics. For an entire month, I build quality backlinks, uploaded a few blogs, etc. My goal was to engage and entertain the traffic which I was going to drive through the paid campaign within a few weeks.

WordPress Development Case Study

Paid

For A/b testing, we have segmented the audience into these categories

– Location of the advertisement.

– The interest of the people.

– Internal and external demographics of the audience.

– Age limits of your customers.

– Audience academic type.

– Audience average annual income.

– Any other specified demographics required.

As it was a new shop we didn’t have a lookalike audience. Therefore we had to run both cold campaigns and conversion campaigns together. We also ran an email campaign for both abandoned and purchased audience. By this input, We ran four different ads. The primary goal was to generate leads So that we can understand the ideal audience for our product and then we can retarget that audience in other various campaigns. We ran the ads with an individual landing page, Our landing page was different for all four so that we can estimate the ideal design for this particular ad campaign.

Conclusion

Now when recalling the whole campaign, I can visualize lots of aspects that I could have implemented to that campaign, but this is how one gains experience in these. As there aren’t any particular proven methods, So, therefore, one learns through this trial and error method.

More to read: Why SEO campaign is necessary for new business website owners