Month: October 2022

Search Engine Optimization And Social Media Marketing Case Study

Search Engine Optimization And Social Media Marketing Case Study

Indiabuyo is an online e-commerce store with 50 products and over 200+ variants listed on its website. It is a Kolkata-based startup company initiated their journey in eCommerce business back in 2019. The company had a niche product lineup that was beneficial and fall under the daily needs of all people living in Kolkata.

Background

Since 2019, the company was struggling to place the benefits of the products to their customers, even with aggressive Facebook and Instagram Advertisements, they were not able to generate enough sales for the company. The focus was mainly on targeting Kolkata audiences belonging to online affinities on Fish, Meat, and Seafood.

The Problem

Indiabuyo has a first-class E-commerce Shopify Website with integrated payment methods and a premium look and feel, yet they were facing these various challenges that we helped

Un-optimized Products and Collections Layouts.
NO organic traffic from Google.
NO regular posting on social media.
NO Target or Retarget Campaign for Returning Customer.

The Solution We Provided

Our team created a list of tasks required by the client and distributed the tasks among the SEO and social media marketing departments. Our core team designed a perfect strategy that predicted to reach the goal within a timeframe of 3 months.

Within the predicted time frame, there was a significant boost in online store conversion noticed. About 1865% boost since the last three months, which was too rapid for the company and the website was booming with over 10k monthly traffic.

There was a significant 569% boost in online sales and the company quickly rolled the profits from the six-figure sales and turning a whopping Rs. 3,31,000 worth of sales for June 2021.

We take pride in our top-notch marketing strategies that can understand the purchase behavior of online customers and can direct them into the right sales funnels. For Indiabuyo, there was a 78% boost in online store sessions, meaning over 10,000 targeted buyers were visiting the website and the products.

Search Engine Optimization And Social Media Marketing Case Study

Within the predicted time frame, there was a significant boost in online store conversion noticed. About 1865% boost since the last three months, which was too rapid for the company and the website was booming with over 10k monthly traffic.

There was a significant 569% boost in online sales and the company quickly rolled the profits from the six-figure sales and turning a whopping Rs. 3,31,000 worth of sales for June 2021.

We take pride in our top-notch marketing strategies that can understand the purchase behavior of online customers and can direct them into the right sales funnels. For Indiabuyo, there was a 78% boost in online store sessions, meaning over 10,000 targeted buyers were visiting the website and the products.

WordPress Development Case Study

WordPress Development Case Study

We have lots of dedicated clients for SEO and SMM. But I am going to discuss my first PPC client in this case study. There was a client called “PicknPay”, who came to me and asked for help to run his E-commerce store. I immediately agreed to work for him as he was the first real client that I have worked for. Therefore, I was very excited to do his job.

Overview

The client had an E-commerce shop, so I was aware of the significance of SEO and SEM activities to achieve the desired ( drive traffic to the original website). So I spend two analyze the market and jot down the ideal marketing strategy for my client. I did some market research. I also ran a competitive analysis from that I did able to understand the content strategy, Engagement style, and mostly the pain point of customers.

Organic

In the beginning, When I took over the project I tried to pursue some organic approach through SEO, and the rest of my focus was distributed, to the designing part. I redesign the header and footer section of the website so that It can generate appeal to it’s traffics. For an entire month, I build quality backlinks, uploaded a few blogs, etc. My goal was to engage and entertain the traffic which I was going to drive through the paid campaign within a few weeks.

WordPress Development Case Study

Paid

For A/b testing, we have segmented the audience into these categories

– Location of the advertisement.

– The interest of the people.

– Internal and external demographics of the audience.

– Age limits of your customers.

– Audience academic type.

– Audience average annual income.

– Any other specified demographics required.

As it was a new shop we didn’t have a lookalike audience. Therefore we had to run both cold campaigns and conversion campaigns together. We also ran an email campaign for both abandoned and purchased audience. By this input, We ran four different ads. The primary goal was to generate leads So that we can understand the ideal audience for our product and then we can retarget that audience in other various campaigns. We ran the ads with an individual landing page, Our landing page was different for all four so that we can estimate the ideal design for this particular ad campaign.

Conclusion

Now when recalling the whole campaign, I can visualize lots of aspects that I could have implemented to that campaign, but this is how one gains experience in these. As there aren’t any particular proven methods, So, therefore, one learns through this trial and error method.

More to read: Why SEO campaign is necessary for new business website owners