Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types Of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.
Search Engine Optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as the art and science of making web pages attractive to search engines.
Content Marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a targeted audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with the potential value from a product or service, it offers value for free in the form of written material.
Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and Youtube not far behind.
Website Development
Web Development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.
Web developers, or ‘devs’, do this by using a variety of coding languages. The languages they use depends on the types of tasks they are performing and the platforms on which they are working.
The Benefits Of Digital Marketing
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
