Amazon is one of the biggest eCommerce websites available for sellers to connect with millions of customers from all over India. Since 2020, the COVID pandemic has forced people to stay at their homes and rely on online stores to purchase their daily needs. Amazon is one of the most favorite online stores, has gained over a 200% boost in online sales since last year. Standing in this situation the global pandemic will not be over in a day and with coming days more volume of sales will be noticeable online than it was happening on offline markets. It is safe to predict that in the coming years the market is gradually shifting to online sales and more businesses should grab this opportunity with the help of an Amazon marketing agency to stay ahead of the rat race.
Selling products online has both superficial benefits and disadvantages as well. Businesses who have little experience in selling products online should know, a gradual increase in the scope of marketing also increases fierce competition among other sellers from various parts of India. No matter what the cost piece of your product is, you cant win Amazon Buybox on all products. But choosing from a list of niche products that have:
1. High demand in the market.
2. Less competition in the market.
3. High-profit margin.
At Webbnet Digital, the Amazon marketing agency, we like to research products from scratch and collect data points from the market regarding the product. Important aspects of the product like the supply limit from manufacturers, demand, and supply of each product categorized by all the states of West Bengal. We use high accuracy industrial-grade tools to predict the rise in demand for and individual products, thus helping our clients to overstock products before the rates are going up.
About Amazon Buybox Management
Amazon is the biggest marketplace for sellers to list their products and start selling to global customers. Amazon India is the website that displays only all available sellers from India listing their Amazon verified products to either local, regional or national level customers. Thus while listing similar products from different sellers, Amazon will display the product from a seller who is offering the lowest price to customers on the website. When searched on Amazon the product that comes into the display is the product that has won the competition and gets a “BUY NOW" button beside the product. 95% of the customers will buy the product from the seller with the “BUY BOX" button. However, the rest of the sellers will still be listed on the left side of the product page mentioned as Other Sellers.
Winning buy box for each product is quite difficult and that funneled down into three major steps:
1. Local Buybox Management – Winning BUY BOX for inter-city customers
2. Regional Buybox Management – Winning BUY BOX for interstate customers
3. National Buybox Management – Winning BUY BOX for all serviceable pin codes in India.
To ease out on the process we have created a list of services dedicated towards the benefits of all who have either, recently opened their store on Amazon or having less than 200 sales a month with at least 5 products. With this service, you get dedicated support from our team who will closely monitor the growth chart of your online store and assist you with analytics reports.
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