ANM News is a private limited company founded by Ex-Aaj Tak Chief Editor, Mr. Avijit Nandi Majumder. ANM News had a wide database of people who are working dedicatedly all over India for collecting local, national, and international news reports. They have their official ANM News Network news website along with that they also have their YouTube Channel with more than 70 thousand subscribers. 

The Problem

Being comparatively new on market, founded in the year 2019, ANM News was struggling to compete with the existing news channels in establishing their brand identity as an official news channel in Kolkata, West Bengal. Even being eligible for Google Adsense Program, they have failed to generate a single revenue on their publisher accounts. Team ANM was facing the following problems before we were in contact: 

1. Low traffic volume on their news website.
2. Low Subscribers count on YouTube Channel.
3. Zero Adsense revenue.

The Goal

The goal of marketing was to generate revenue from Google Adsense and generate quality traffic to both Website and YouTube Channel. We were provided 3 months to perform our actions and deliver results to the client.

The Solution

keeping in muid about the project goals, our team quickly analyzed potential traffic sources for the ANM news website. We had to optimize various traffic sources and A/B test them on how they are reacting to the news blogs and videos. 

Within 20 days of tireless traffic analysis and rigorous A/B testing, we finalized three traffic channels that were suitable for their business model and were interacting well with.

The Results

Working for 3 months we were able to generate satisfying results for the client. We had generated 

1. 75,000+ organic subscribers to the YouTube Channel.
2. 300,000 monthly traffic on the Website.
3. Over ₹30,000 monthly revenue was generated from Google Adsense Program.

Team ANM was satisfied with the result and wanted us to keep on working with us in bringing valuable results for their company.