On the 20th of February 2020, we had a client called Doctor Nk to come to us and asked for a marketing solution for his Shopify store. He had a few requirements that he wanted to achieve.
– Created a new Shopify Store for his dropshipping business.
– Setup click funnels and optimized products and listings.
– The client was looking to sell his product through Shopify.
He was unable to extract the ideal profit margin.
He also was struggling to enlist his products, as he wanted to integrate his Shopify with other e-commerce stores.
When we start working on the project, the store analytics looks like this.
Our expert team sat together and analyzed the issues which were holding us back to achieve the goal. At first, we took over the inventory section and fixed the product listing through a 3rd party google extension called dropped as he was looking to list his product through Ali express. We also use the Etsy marketplace integration to enlist products from Etsy. We also Enlisted the products manually so that we can optimize the store appropriately.
Once our product listing was complete, then we dedicated full of our time to market the product. As the client has a brand new Shopify store and the previous campaign was a failure, so we decided to run the campaign from scratch.
From the beginning, we ran a conversion campaign. We have distributed our funnel into three different segments.
– First is the top of the funnel (TOEFL).
– The middle of the funnel (MOFL)
– Last is a conversation.
We ran four different ad sets for each funnel and started our A/B testing journey. Once we found out the right set of the audience from the first four campaigns.
Once we figured out the ideal audiences, then we started to retarget those people through Facebook and SEM. For this, we used a landing page that showed the details of the base product. But the problem is if one buys base products then that isn’t enough to generate ROI.
Therefore, we had to add another tripwire page from there so that we can display our offer that may psychologically push the buyer in to buy a large quantity so that we achieve the ROI.
I Believe that through proper marketing strategy one can achieve their desired goals. But the key to this is patience and budget. It takes time to arrive at your result. Every campaign may not be successfully run but identify the error and move to the next and try not to make the same mistake twice. Here is the pic of the end result that I have attached above.
Webbnet Digital is your full-stack digital marketing platform if you are either an e-commerce store owner, Amazon/Flipkart Reseller, or a Shopify store holder, we got you covered. Contact us now!Start Free Trial