Tanisha Pharmacy is a local drug retail store in Ranaghat, West Bengal has been in the pharmaceutical business for the last 40 years.
Despite the rural location and limited knowledge of online business, Mr. Subhash Chakraborty, owner of Tanisha Pharmacy, trusted our marketing team with utmost priority and started his online Journey in December 2020. The scope of local marketing was restricted to 10 km centering the pharmacy itself from where he is collecting sales since the start. Basically, it is a SMM And Web development Case Study
The client has very niche requirements regarding the services he was expecting.
a. Social Media Marketing of his local pharmacy within a target location.
b. Selling consumable and healthcare products through an online store.
c. Lead Generation for product suppliers.
The client was on a tight budget and thus needed some modifications in the plan of action to maximize the outcome, and we had to suggest some alternatives.
For Social Media Marketing, we strategized one social creative per day backed by captions that would help notice the brand among the locals. The idea was to post on Facebook and gather attention from the local people residing within the Ranaghat scope of business.
The second set of projects requested by the client was to sell his products online via an eCommerce store like 1MG or Netmeds. After briefing him on all the major investments and the significant amount of time it takes to create a brand like this, the client agreed to start with our Amazon Marketing Solution. The client was shocked to check the outcomes provided with one-fourth the price to creating a running eCommerce website. Also, the client was shipping a large volume of products from Ranaghat to all serviceable pin codes all over India, which helped him gain a hefty profit within a short period.
1. Amazon Store Creation and Optimization – Our team created a whole new amazon store for the client and optimized the store to industrial standards.
2. Product Research – Our team researched 10 new products weekly that has the potential to get regular organic orders every day.
3. Profitability Calculator – Our team created a custom excel sheet with all the estimated profits the client will make before purchasing the stock. This Excel Sheet will also contain a chart to actively monitor your delivery transits and the number of orders dispatched per day.
4. Amazon PPC Advertisements – Our team has expert knowledge in researching niche product-based keywords for amazon that triggered the sales graph to its peak within a couple of days.
We started with one product in inventory which recorded 9 sales on the first day of the opening of the store and after a week we had already accumulated more than 90 sales for the client.
Amazon/Flipkart and stores like this are pretty basic and have a chance to sell products with great volume. We will set up the delivery and help you out to establish a successful career as a reputed Amazon Seller.
Hope we have provided you the information about SMM And Web Development Development Case Study
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