Bout The Hops is a New Jersey based local brewery founded on the year 2019 by the owner Mr. Kevin Quinn. The brewery has more than 75 beers available to customers directly from their brew pub.

Problem

Unlike Yelp, there is a website called Untappd, where people come to rate beers all over the world, especially in the USA. BTH brewing uses Untapd to help customers choose the right beer according to the right taste and IBU. Reviews on Untappd needs to be managed and displayed in front of their customers and there were few to start with. Most of the customers are leaving the store without putting the correct review.

Solution

Our team worked closely with the business and gathering intel on their current customer base. Once we had the database ready to start, our team started review management from the customer database, collecting valuable review on behalf of them and asking them to rate the exact beer, the quality and taste of them.

We used social media to communicate with existing users who have already purchased from BTH brewing and published their honest feedback directly to utappd.