Dr. NK is a Shopify dropshipping company founded by the doctor himself. He was running a team of professionals for selling mediacal products. He had a few requirements that he wanted to achieve through social media marketing.
The company required a Shopify store to dropship the items on tier 1 countries like USA, UK and Australia. They had no clue on how to start their dropshipping journey and thus needed our help.
Our team consulted with Dr. NK and analyzed their scope of marketing, growth advancement factors and a basic SWOT analysis of how this company is going to perform in the next 12 months. Based on our analysis we offered the following services:
– Created a new Shopify Store for his dropshipping business.
– Setup click funnels and optimized products and listings.
– Setup appropriate marketing channels.
– Shipping and Logistics Setup.
He was unable to extract the ideal profit margin.
He also was struggling to enlist his products, as he wanted to integrate his Shopify with other e-commerce stores.
When we start working on the project, the store analytics looks like this.
Our expert team sat together and analyzed the issues which were holding us back to achieve the goal. At first, we took over the inventory section and fixed the product listing through a 3rd party google extension called dropped as he was looking to list his product through Ali express. We also use the Etsy marketplace integration to enlist products from Etsy. We also Enlisted the products manually so that we can optimize the store appropriately.
Once our product listing was complete, then we dedicated full of our time to market the product. As the client has a brand new Shopify store and the previous campaign was a failure, so we decided to run the campaign from scratch.
From the beginning, we ran a conversion campaign. We have distributed our funnel into three different segments.
– First is the top of the funnel (TOEFL).
– The middle of the funnel (MOFL)
– Last is a conversation.
We ran four different ad sets for each funnel and started our A/B testing journey. Once we found out the right set of the audience from the first four campaigns.
Once we figured out the ideal audiences, then we started to retarget those people through Facebook and SEM. For this, we used a landing page that showed the details of the base product. But the problem is if one buys base products then that isn’t enough to generate ROI.
Therefore, we had to add another tripwire page from there so that we can display our offer that may psychologically push the buyer in to buy a large quantity so that we achieve the ROI.
I Believe that through proper marketing strategy one can achieve their desired goals. But the key to this is patience and budget. It takes time to arrive at your result. Every campaign may not be successfully run but identify the error and move to the next and try not to make the same mistake twice. Here is the pic of the end result that I have attached above.
Hope you can understand this Case study, about Social Media Marketing.
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